ITG has signed a multi-year licensing agreement with ABG. And that agreement grants exclusive, licensed rights to create and distribute Elvis Presley-inspired lotteries throughout America and Canada.
Plans for the near future are to use almost every format possible:
In addition to this, it is also worth highlighting the fact that ITG is in the process of creating a turnkey second chance promotion. This option is most often drawn on tickets with no winnings.
A spokesperson for ITG says that Elvis Presley is widely regarded as one of the most popular and influential figures in pop culture in the 20th century. And it’s a real source of pride to offer games to customers and fans of the industry.